Post 30, our cells take longer to regenerate and our dermis (the inner skin) starts to thin. With age, we also produce less collagen, elastin and Hyaluronic acid, natural substances that give our skin the structure, stretch, volume and bounce it needs to remain youthful. But that's not all. The skin's ability to hold moisture diminishes. What happens then is that the skin becomes dry and scaly, loses its elasticity, sags and forms furrows and wrinkles/lines